Each year Guru celebrates the closing of the working year with a themed party at a local venue. In 2021 a vacation after all that had happened the previous years felt much needed. And so I was tasked with creating all print and digital material for this in a very short time frame. From decision of theme/venue to the night of was about two weeks.
The timing of this party still being in uncertain times regarding the pandemic, a lot of precaution was made in choosing the venue and assessing risk for this event. Additionally, we wanted to have some helpful reminders to be seen throughout the place as an additional layer of security.
The challenge with producing posters for this purpose was balancing the fun theme and characters of the studio's IP with the serious messaging.
The challenge with producing posters for this purpose was balancing the fun theme and characters of the studio's IP with the serious messaging.
One of my favourite reoccurring designs for these annual parties is designing the card for the signature drink. Each event features a drink that ties into the venue and theme. This year's was a take on a margarita.
The event was also held online in a kumospace. The space matched the theme well.