In 2020 Guru Studio was excited to launch it's newest original IP, Pikwik Pack on Treehouse, Hulu and Disney Junior. Among the many initiatives to promote the premiere of this show was the creation of a kit full of goodies that we sent to various kid and family influences to spread the word. In partnership with Premiere Press, I was responsible for producing all the designs to be printed and packaged.
I produced a fun patterned blanket, a sticker pack, poster, fanny pack, bubbles, balloons, and a colouring book that kids could have fun with.
The resulting kits and promo raised Pikwik Pack brand awareness by a huge margin, reaching thousands more eyes than would've been through traditional brand marketing alone. The project was a huge success and it was great seeing all my designs so loved.